Many entrepreneurs¹ reach out to the US market to sell their products, drawn – quite understandably – by its almost endless opportunities. However, when it comes to choose which kind of commercial agreement they should enter into with their potential partners, the final choice is often dictated by the wrong reasons, rather than involving a thought out process, pondering all pros and cons, before rushing into a relationship that may later on reveal itself as something that does not fit their needs and expectations.