Thinkinlaw acted as counsel for the creation of Eroica USA Ride & Festival, Inc., assisting with planning and organization of Eroica California, a vintage bicycle ride held in Paso Roble, California on April 10-12, 2015. Eroica California aims at offering a memorable cycling experience with 3 routes for the ride and a weekend of cycling entertainment with the first Eroica Concourse d’Elegance for vintage bikes in North America.

L’Eroica, meaning “The Heroic” in Italian, is a cycling event featuring vintage bicycles, which began in Tuscany in 1997, owing to the vision of Giancarlo Brocci, who admired the values of historical cycling and was seeking a way for people to reconnect to the heritage that inspired much Italian history, literature, culture, and music. Additionally, L’Eroica event was seen as a foundation for the protection and preservation of the historical gravel roads in Tuscany.

Eroica California was organized in cooperation with Hospice of San Luis Obispo County, a local charity which supported the organization of the event through its volunteers. Part the proceeds of the event are being donated to Hospice SLO.